A Wide Range of Digital Signage
Grab attention with a digital signage display. From wall mounted menu boards to free-standing displays, with a minimum 3-year warranty and lifetime tech support.
What is a Digital Signage Display?
There has been a lot of discussion about the meaning of the term and even if the name itself is even the right one, but there is no question that it’s everywhere. You can’t drive down the road, walk into a restaurant, head to an airport, or even go to a school anymore without seeing digital signage. Because it’s all around us, the name is a catch-all for all kinds of different technology being used in lots of different ways for different digital signage purposes.
Digital signage is a sub-segment of signage. Digital signs use technologies such as LCD, LED and Projection to display content such as digital images, video, streaming media, and information. They can be found in public spaces, transportation systems, museums, stadiums, retail stores, hotels, restaurants, and corporate buildings etc, to provide wayfinding, exhibitions, marketing and outdoor advertising.
Identifying Your digital signage Needs
The first question we ask our customers is “what is the ideal result once you deploy your digital signage network?” This is the first step in identifying your goals and objectives, and then we go a little deeper with a few more questions:
- How many digital displays are you looking to deploy?
- What is the timeline for the project deployment?
- What is your content strategy?
- Do you have a budget?
After conducting this process and search for a client’s needs, we can then move quickly to a demonstration of our capabilities. If you have a clear understanding of the intent and the resources required to make your network a successful one, it’s time to get some digital displays and get your feet wet!
Determining the selection criteria for technology
The good news is that the costs for procurement and installation of a network have come down considerably in recent years, so you’ll likely be able to quickly figure out the hard costs. The soft costs are much more difficult to determine because the services vary so widely in what is offered and the business models that they represent. The easiest way to think about this is to look at the two largest ongoing costs of the network: content creation and network management.
Content creation costs vary widely based on the purpose of the network, the quality required and the frequency of change. Here a few categories of deployment, ranging from simple to complex:
- Single-screen, automated content – news, sports, weather, FIDS, etc.
- Menu boards
- Public facing boards in a corporation
- Wayfinding screens in a mall
- Videowall in a major retailer
- Determining the application, the quality and frequency of change will give you a rough idea of your ongoing content creation costs.